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Who We Are
The GARAWFFICE GROUP is a Los Angeles based company specializing in real people casting and character/story research. We pride ourselves in finding dynamic people, influencers with unique stories and engaging personalities. We deliver in-depth interviews, extensive character profiles and multi layered story development on various commercial campaigns and mini documentaries for clients such as Goldman Sachs, Ford Motor Company, Best Buy and Budweiser.
Under the umbrella of The GARAWFFICE GROUP, we offer traditional real people casting work through JLA Casting as well as more candid testimonials and comprehensive story development through our independent research division; JLA Research. As a compliment to these departments we offer production services to bridge the gap between the “real” talent and your team.
Our team of crackerjack professionals will work to find creative solutions for any project. Whether you are seeking comprehensive story development, or just want a breath of fresh air that an unscripted voice can be – we are here to help!.
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Real People
The GARAWFFICE GROUP offers a full service casting team through JLA Casting. We love meeting new people, so whether we are in a session, casting on the streets, conducting a phone survey, or chatting with groups small or large, JLA Casting works hard to find the next voice of your brand/project.
Our experienced casting director, Jamie Arsenault, will work closely with your team to create a customized outreach plan that compliments your creative vision. We offer individually tailored, full digital casting services as well as in-depth profile spreadsheets, which are often incorporated into presentation materials for clients.
If your project requires a more ‘candid’ testimonial, our nimble team is also able to operate as an independent research firm.
Our work does not end once the production is cast. We are happy to adapt to the unique circumstances that working with ‘real people’ often entails by providing any additional production support necessary to get the job done.
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Research
The GARAWFFICE GROUP offers a multifaceted independent research division, JLA Research, which provides in-depth historical and factual research for documentaries, as well as more traditional, brand-specific consumer research.
At JLA Research we take the time to speak with people and build relationships and pride ourselves on our ability to dig deeper than a traditional research company.
The depth of skills and experiences among our staff allows us to offer services tailored to fit your specific needs including creating content and storyline development through our one-on-one/in-depth taped interviews, in person & online focus groups and phone surveys.
We develop insightful, results-oriented research that will help you make strategic decisions. Our company takes great pride in protecting the integrity of a ‘candid’ testimonial so that we deliver true, unbiased opinions.
We also provide various documentation of our research, from statistical breakdowns of demographics, behaviors, attitudes, lifestyle, occupation, etc. to contact sheets with an array of personal details of potential subjects.
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Production Services
Our years of production experience enable us to anticipate some of the various needs associated with a shoot. We have delivered a variety of the following services to production companies such as HSI, Chelsea, Caviar Content, RSA, Pretty Bird, Skunk, Wondros and Ghost Robot.
-On-set creative consulting for story content
-Location scouting
-B-roll and sound bites
-Provide background checks on companies or individuals (Types of checks include: Criminal, Civil, DMV, SS and/or Social Media, etc.)
-Create custom holding areas to keep the ‘real’ talent sequestered and unsuspecting in order to safeguard the integrity of the project.
-Hand hold talent on the day of the shoot and help bridge the gap between “real” people talent and the production team.
-Provide director with detailed profiles and/or cues that will help when directing their ‘real person’ talent on the day of the shoot.If you’re considering using real people in your shoot, give us a call and book us for a consultation. We will help you identify the best approach to deliver the results you’re looking for and help you save time and money by starting off on the right foot.
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What We've Done
Working closely with directors such as Alex Gibney, the Malloys, Paul Hunter, James Gooding, Fred Gross, Elliot Rauch and Joey Garfield on a wide array of projects we have finding all types of dynamic people and unique storylines. Check out some of our favorites below:
MINI-DOCUMENTARIES
Budweiser - A Hero's Welcom
Ford Mustang Moments
Ford Transit
Goldman Sachs ‘Progress Is’COMMERICAL CAMPAIGNS
Ford Drive One 3.0 Commercial Campaign
Ford Fusion Rewards Internet Campaign
Best Buy Future Innovators Commercial Campaign
NFL Ticket Exchange 2014
Nature Made
RESEARCH
LBJ Documentary Project
